My Size Inc. (NASDAQ:MYSZ)
Shares of My Size Inc. (NASDAQ:MYSZ) gained 6.22% after the developer of proprietary measurement technologies confirmed the signing of Supermodel Emme and celebrity stylist Susan Moses as brand ambassadors. The two will represent the company as it moves to pursue growth opportunities in the multi-billion, plus-size apparel market.
My Size has set it eyes on the plus-sized women market given that apparel sales in the segment rose 6% last year to highs of $21.4 billion. Emme should help strengthen the company’s prospects in the sector given that in addition to being a TV personality, she is the world’s first curvy supermodel.
Susan Moses, on the other hand, is a renowned retail ambassador and blogger whose signature look has been showcased in multiple red carpets
“We are thrilled to welcome Emme and Susan to the My Size family. We believe that the vast experience, high acclaimed expertise, respected industry insight and overall impeccable sense of style of both ladies is going to lead to amazing opportunities for My Size in the plus size market,” said Ronen Luzon, CEO of My Size, and Inc.
My Size Inc. Patent Award
Separately, My Size Inc. (NASDAQ:MYSZ) has been awarded its first patent, dubbed Measurement of a Body Part smartphone application. Designed for the online apparel market, the application will enable shoppers to choose the correct size garment on a retailer’s website, using measurements taken by their smartphones.
The issuance of the patent should strengthen My Size Inc. (NASDAQ:MYSZ) position as a measurement technology leader. It should also bolster the company’s position in the growing e-commerce apparel market.
“We have many other patents pending worldwide for our Measurement of a Body Part smartphone application as well as other measurement applications in our long pipeline of products which we have developed for the e-commerce and m-commerce apparel,” said Chief Product Officer, Billy Pardo.
My Size Inc. (NASDAQ:MYSZ) proprietary Size IT smart measuring tape is currently available and provides accurate measurement capabilities on any iOS mobile application. The company is also working to make the application available on Android devices.
I have no positions in any of the stocks mentioned, and have no plans to initiate any positions within the next 72 hours. All information, including any data, is provided without any guarantees of accuracy.
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About the author: Marc has a degree in economics and a MSc. in Finance. Over his 20-year career, Marc has worked for global investment firms in Europe and the United States as an analyst, fund manager, and consultant.