Can Iconic Brands Inc (OTCMKTS:ICNB) Execute?

Iconic Brands Inc (OTCMKTS:ICNB)

Iconic Brands Inc (OTCMKTS:ICNB)

Amityville, NY-based Iconic Brands Inc (OTCMKTS:ICNB) develops, markets, and distributes celebrity branded alcoholic beverages by leveraging their ability to acquire alcoholic products from around the world and brand them with internationally recognized celebrities. ICNB currently trades around $0.01187. Back in 2014 the company was briefly trading above $0.30 however since mid 2015 the company has struggled to gain traction above $0.02.

There is little doubt that its business model is a proven one – match a quality product with an international celebrity. There is also little doubt that such a strategy has worked well in the alcoholic beverage sector. Christie Brinkley is one of the celebrities who signed with Iconic Brands Inc (OTCMKTS:ICNB). Christie Brinkley is an international model with over 500 magazine covers to her credit as well as roles in cinema, TV, and Broadway. Ms. Brinkley is the spokesperson for two brands, Bellissima and Treviso, of Prosecco – a sparkling Italian wine often referred to as the Champagne of Italy. Another product in Iconic Brand’s portfolio is Bivi Vodka. Interestingly, Bivi is distilled in Sicily, Italy under the eye of Master Distiller Giovanni La Fauci. According to the company’s marketing, Giovanni will only use Sicilian fruitwoods to fire his stills and will only fire his stills during certain phases of the moon. Bivi Vodka has acclaimed actor Chazz Palminteri as their spokesperson. The fit is natural as Chazz claims 100% of his heritage as Sicilian.

So is Iconic Brands Inc (OTCMKTS:ICNB) executing their strategy to the benefit of shareholders? Let’s look at their last quarter of 2016 and compare it to the first quarter of 2017. For Q4 2016 Iconic Brands reported a net income loss of $5.4 million, but that performance greatly improved in Q1 2017 as a net income profit of $3.05 million was reported. However, of importance were the listed liabilities. For Q4 2016 Iconic Brands Inc (OTCMKTS:ICNB) listed liabilities of $9.1 million and that number shrank to $5.2 million for Q1 2017. Juxtapose those liabilities against assets of, correspondingly, of $264,000 and $346,000 and it may force you to pick up a drink or two. The liability shrinkage was due to a debt settlement. In that settlement, Iconic Brands Inc (OTCMKTS:ICNB) negotiated a final conversion into 482 million shares compared to what could have potentially been billions of shares. Iconic Brands also received concessions of nearly $125,000 dollars tendered by the note holders, and all interest has ceased. This will eliminate over one million dollars in debt from the company balance sheet. Importantly, the agreement further stipulates that all shares be placed with a professional institutional broker, where using their exclusive discretion, a maximum aggregate of ten percent of the daily volume can never be exceeded when liquidating the shares.

I have no positions in any of the stocks mentioned, and have no plans to initiate any positions within the next 72 hours. All information, including any data, is provided without any guarantees of accuracy.

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About the author: Marc Anderson is a pseudonym. Marc has a degree in economics and a MSc. in Finance. Marc worked for global investment firms in Europe and the United States as an analyst, fund manager, and consultant.

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Marc has a degree in economics and a MSc. in Finance. Marc worked for global investment firms in Europe and the United States as an analyst, fund manager, and consultant.

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