Newgen Concepts Inc (OTCMKTS:VPOR)
Newgen Concepts Inc (OTCMKTS:VPOR) shares rallied 1.82% after the company announced its handheld herbal Easy Grinder product will be featured at the ASD Market Week Trade show in Las Vegas slated for July 30th to August 2nd. The trade show presents a unique selling opportunity as more than 45,000 people will be in attendance.
Easy Grinder Distribution Agreement
Newgen Concepts Inc (OTCMKTS:VPOR) is an intellectual property, product development company. The company is focused on the acquisition, development, and marketing of proprietary products and associated IP. Its leading product is, Easy Grinder, was designed for the marijuana user market.
The company plans to expand U.S. and international patents for the product after internal testing showed Easy Grinder can be used in other applications beyond the marijuana market.
Appearance at the ASD Market week builds on the success of the CHAMPS Trade show where Vapor Group inked distribution deals for its flagship product. The company also formed strategic partnerships that should help accelerate sales heading into the year end.
Newgen Concepts Inc (OTCMKTS:VPOR), through its subsidiary Total Vapor, is fresh from signing an exclusive worldwide distribution agreement with GSM Distributing Inc. for Easy Grinder.
“We are delighted to have gained GSM Distributing as one of our family of national distributors. GSM has a long history of the successful distribution of smoking related products and provides for us both an expanded retail presence and added industry credibility,” said Yana Nahon Newgen Concepts Inc (OTCMKTS:VPOR) COO.
In addition to pursuing distribution partners, Newgen Concepts Inc. (OTCMKTS:VPOR) is also working on enhancing Easy Grinder’s market branding The handheld device is currently being promoted in the shop section of the HIGH TIMES magazine. It is also available on Amazon.com as part of an effort that seeks to push for e-commerce sales.
The use of print and online advertising is part of marketing strategy that seeks to drive consumer awareness in the race for sales. Newgen Concepts Inc. (OTCMKTS:VPOR) has made a sizeable investment in the multifaceted marketing and advertising campaign after experiencing heavy pre-ordering of for the herbal grinder early last month.
“Clearly Easy Grinder™ has changed the face of our Company since its sales results significantly surpass those of any products we have launched. For us, 2017 will be a record breaker,” said Dror Svorai Newgen Concepts Inc (OTCMKTS:VPOR) President.
I have no positions in any of the stocks mentioned, and have no plans to initiate any positions within the next 72 hours. All information, including any data, is provided without any guarantees of accuracy.
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About the author: Steve Clark is a 23-year Wall St professional with stints in M&A, risk management, and algorithm trading. Steve keeps his head in the game by looking for, and writing about, small companies that often get overlooked by the big investment firms.