Pulse Beverage Corp (OTCMKTS:PLSB)
Shares of Pulse Beverage Corp (OTCMKTS:PLSB) rallied 35% after the company announced the acquisition of Fiesta Mart as a warehouse direct customer. The Houston, Texas grocery chain has over 60 separate store fronts offering a variety of products and services.
Fiesta Mart Distribution
Pulse Beverage Corp (OTCMKTS:PLSB) is an emerging beverage company offering a wide variety of drinks. Its brand includes Natural Cabana Lemonade, Coconut Water, and Pulse Heart & Body Health functional beverages. The company produces and sells its products through regional and international distribution system.
Investor reaction to the acquisition could help push the stock even higher given that Fiesta Mart will go a long way in expanding the current distribution network.
Fiesta Mart wills stock and sell Pulse Beverage Corp (OTCMKTS:PLSB)’s Natural Cabana Lemonades and limeades product line as part of the warehouse direct distribution agreement. Higher revenues should be expected given that the products will now be available in more locations in the Houston area.
“The hot weather for most of the year provides us with a great opportunity to expand our brand awareness. We anticipate that this new relationship will get us in front of additional opportunities throughout the Sunbelt in the upcoming months and we look forward to announcing additional distribution wins in the near term,” said Robert Yates Pulse Beverage Corp (OTCMKTS:PLSB) CEO.
Fiesta Mart warehouse distribution agreement come on the heels of Pulse Beverage Corp (OTCMKTS:PLSB) inking an agreement with KeHE Distributors. The distributor has agreed to provide national distribution for the company’s beverage line, focusing on Natural Cabana Coconut Water, Lemonades, and Limeades.
The KeHE distribution agreement will allow Pulse Beverage Corp (OTCMKTS:PLSB) to target customers in Texas as it bids to diversify its sales channel. The distributor has 17 distribution facilities in North America with over 470 trucks, servicing more than 100 retailers.
Consumers will now be able to access the products at Safeway/Tom Thumb and United Grocers in time for the summer beverage selling season. There are also plans to make the products available in California facilities as part of the KeHE distribution agreement.
Pulse Beverage Corp (OTCMKTS:PLSB) also plans to use KeHE as a springboard for targeting more national grocery chains.
“As a result of this new distribution arrangement, we are shipping an incremental 5% additional cases per month in the near term and expect to ship an incremental 15% additional cases per month within 6 months,” said Mr. Yates.
I have no positions in any of the stocks mentioned, and have no plans to initiate any positions within the next 72 hours. All information, including any data, is provided without any guarantees of accuracy.
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About the author: James Marion is a University of Houston student studying Business with a concentration in Finance. James has interned with several investment professionals and hopes to pursue a career as a professional stock analyst after graduation.