Freeze Tag, Inc. (OTCMKTS:FRZT)

Freeze Tag, Inc. (OTCMKTS:FRZT)’s Garfield Go Game Debuts

Freeze Tag, Inc. (OTCMKTS:FRZT)

Freeze Tag, Inc. (OTCMKTS:FRZT)’s much awaited augmented reality treasure hunting game is now available in Apple Inc. (NASDAQ:AAPL)’s App Store and Alphabet Inc.(NASDAQ:GOOGL)’s Play Store. The company is currently targeting gamers in the U.S, Canada, and Australia. Plans are underway to make the game available in more countries. The game is based on the beloved comic strip of Garfield, created in 1978.

Garfield Go Basics

Just like Pokémon Go, Garfield Go accords players an opportunity to search for hidden treasures in the real world. The location-based game comes with the iconic Garfield character in addition to millions of treasure locations and real money prizes.

The game requires people to locate coins after being allowed to enter ‘Augmented Reality’ mode to search for treasure locations. To be able to find the hidden treasures, gamers will have to feed Garfield his favorite foods to unlock treasure hunts.

“Garfield GO! Is the first augmented reality, location-based game that features the beloved Garfield cat character. It’s like Pokémon GO, but with Garfield, the lasagna-loving cat. We are launching the game in Australia to gather player feedback and refine the experience before we launch in the USA and other parts of the world,” said CEO Craig Holland.

Garfield Go Competitive Edge

Freeze Tag, Inc. (OTCMKTS:FRZT) is looking to differentiate itself from other players gunning for market share in the fast-growing augmented reality gaming space with a number of exciting features. Real money prizes are one of the many aspects of the game that the company believes will help draw in more players. The company has also unlocked millions of treasure locations and dozens of Garfield comic strip pieces to keep people engaged.

Over 100 badges are up for grabs for each achievement, in addition to funny hats that change and customize Garfield appearances. Hilarious animations, voice recordings and sound effects from the main character are also on offer.

Garfield Go was developed in collaboration with Munzee. The partnership has helped build out the geographic play areas for the game with the inclusion of Munzee locations.

Freeze Tag, Inc. (OTCMKTS:FRZT) has been moving higher in the market as investors remain optimistic that this augmented reality game will have a similar impact as achieved by Pokémon Go. However, the company faces an uphill task to de-throne some titles in the industry that have accrued a substantial amount of market share. In Wednesday’s trading session the stock was up by 11.84%, ending the day at $0.0085 a share.

I have no positions in any of the stocks mentioned, and have no plans to initiate any positions within the next 72 hours. All information, including any data, is provided without any guarantees of accuracy.

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About the author: Ruchi has an undergraduate degree in Accounting and an MBA she earned – with Honors. She has six years of experience in the financial markets and has been an analyst for the past two years.