My Size Inc. (NASDAQ:MYSZ) Signs ‘Emme’ And Susan Moses

My Size Inc. (NASDAQ:MYSZ)

My Size Inc. (NASDAQ:MYSZ)

Shares of My Size Inc. (NASDAQ:MYSZ) gained 6.22% after the developer of proprietary measurement technologies confirmed the signing of Supermodel Emme and celebrity stylist Susan Moses as brand ambassadors. The two will represent the company as it moves to pursue growth opportunities in the multi-billion, plus-size apparel market.

My Size has set it eyes on the plus-sized women market given that apparel sales in the segment rose 6% last year to highs of $21.4 billion. Emme should help strengthen the company’s prospects in the sector given that in addition to being a TV personality, she is the world’s first curvy supermodel.

Susan Moses, on the other hand, is a renowned retail ambassador and blogger whose signature look has been showcased in multiple red carpets

“We are thrilled to welcome Emme and Susan to the My Size family. We believe that the vast experience, high acclaimed expertise, respected industry insight and overall impeccable sense of style of both ladies is going to lead to amazing opportunities for My Size in the plus size market,” said Ronen Luzon, CEO of My Size, and Inc.

My Size Inc. Patent Award

Separately, My Size Inc. (NASDAQ:MYSZ) has been awarded its first patent, dubbed Measurement of a Body Part smartphone application. Designed for the online apparel market, the application will enable shoppers to choose the correct size garment on a retailer’s website, using measurements taken by their smartphones.

The issuance of the patent should strengthen My Size Inc. (NASDAQ:MYSZ) position as a measurement technology leader. It should also bolster the company’s position in the growing e-commerce apparel market.

“We have many other patents pending worldwide for our Measurement of a Body Part smartphone application as well as other measurement applications in our long pipeline of products which we have developed for the e-commerce and m-commerce apparel,” said Chief Product Officer, Billy Pardo.

My Size Inc. (NASDAQ:MYSZ) proprietary Size IT smart measuring tape is currently available and provides accurate measurement capabilities on any iOS mobile application. The company is also working to make the application available on Android devices.

I have no positions in any of the stocks mentioned, and have no plans to initiate any positions within the next 72 hours. All information, including any data, is provided without any guarantees of accuracy.

Don’t miss out! Stay informed on $MYSZ and receive breaking news on other hot stocks by signing up for our free newsletter!

About the author: Marc has a degree in economics and a MSc. in Finance. Over his 20-year career, Marc has worked for global investment firms in Europe and the United States as an analyst, fund manager, and consultant.

My Size Inc. (NASDAQ:MYSZ) Explodes On Patent

My Size Inc. (NASDAQ:MYSZ)

Shares of My Size Inc. (NASDAQ:MYSZ) jumped 17.7% after the technology company announced it had received its first patent. The new patent, Measurement of a Body application, issued in Russia, strengthens the company’s prospects in the online apparel market.

MYSZ Stock Performance

The rally did little to reverse a strong selling pressure that has engulfed the stock for the better of the year. My Size Inc. is down by more than 60% for the year having underperformed the overall industry. The stock is currently trading in a strong downtrend and at multi-year lows.

My Size Inc. (NASDAQ:MYSZ)

My Size Inc. (NASDAQ:MYSZ) faces immediate resistance at the $1 a share mark. It awaits to be seen if the new patent, which expires in 20 years, will strengthen investor’s sentiments.

According to the Chief Executive Officer, Ronen Luzon, the new patent will strengthen My Size Inc. position as a measurement technology company in the growing e-commerce apparel business.

The Measurement of a Body Part patent details a system whereby shoppers will be able to choose the accurate size garment on retailer’s websites using measurements taken by a smartphone. The My Size Inc. app will analyze recorded data by a customer using big data and recommend the appropriate size of a clothing for purchase.

My Size Inc. (NASDAQ:MYSZ) new app utilizes smartphones algorithms rather than smartphone camera to record and analyze measurements thereby ensuring high levels of customer privacy.

“We are very proud of our R&D team which has engineered unrivaled technology that is now formally recognized as unique. We have many other patents pending worldwide for our Measurement of a Body Part smartphone application as well as other measurement applications in our long pipeline of products […],” said Mr. Billy Pardo Chief Product Officer.

 MySize Marketing Strategy

In addition to the new measurement patent, My Size Inc. (NASDAQ:MYSZ) is also offering TrueSize app designed to enable shoppers quickly and accurately measure themselves using mobile phones. The company is currently pushing for the integration of the technology in retailers e-commerce or m-commerce websites.

TRUCCO is one of the retailers that has already adopted the technology through an application dubbed RealSize.

“TRUCCO’s RealSize launch was a major milestone. We are very excited that online retail customers are enjoying the benefits of our technology, and we look forward to meeting companies at PremiereVision whose customers could benefit from our products,” said Mr. Luzon.

I have no positions in any of the stocks mentioned, and have no plans to initiate any positions within the next 72 hours. All information, including any data, is provided without any guarantees of accuracy.

Don’t miss out! Stay informed on $MYSZ and receive breaking news on other hot stocks by signing up for our free newsletter!

About the author: James Marion is a University of Houston student studying Business with a concentration in Finance. James has interned with several investment professionals and hopes to pursue a career as a professional stock analyst after graduation.

My Size Inc (NASDAQ:MYSZ) Taps Claudio Menegatti Talent To Bolster Marketing Efforts

My Size Inc (NASDAQ:MYSZ)

My Size Inc (NASDAQ:MYSZ) has moved to bolster the level of expertise and experience in its marketing team, with the appointment of All is One Consultancy BV CEO, Claudio Menegatti. The hiring of Mr. Menegatti has since been followed by the release an Android smart measurement App.

Menegatti Appointment

My Size Inc (NASDAQ:MYSZ) has tasked Mr. Menegatti with the responsibility of marketing and selling the company’s products and associated software applications.

“The apparel market is one of the Company’s key current focusses and one in which we would like to expand our activity and develop a stream of partnerships. Claudio knows this world well. Moreover, he brings to the Company a long and successful history of guiding the strategy, reorganization, business development, market introduction and hard sales for multi-million dollar companies, including those in e-commerce,” said MySize CEO, Ronen Luzon.

The appointment of Menegatti comes at a time when My Size Inc (NASDAQ:MYSZ) is aggressively ramping its marketing efforts as it looks to generate some value in the $3 trillion a year clothing industry. Given the size of the market, the return rate on clothes purchased online is also high, a problem that My Size Inc (NASDAQ:MYSZ) plans to solve with its new Android app.

Clothing Measurement App

The measurement application that the company has launched uses sophisticated algorithms and cutting-edge technology. Customers can use the app to accurately measure their size for the purpose of accurately ordering the clothing they wish to buy – a big issue with online apparel sales.

“This is a major milestone in the evolution of the company and its R&D program. As of today, many more mobile phone users have the opportunity to access a smart measuring tape, whenever and wherever they need, using only the smartphone they already carry,” said Luzon, CEO of MySize Inc.

My Size Inc (NASDAQ:MYSZ) has also launched BoxSizeID app that it says allows customers, at a touch of a button, to measure the size of a parcel they wish to ship and calculate its exact shipping cost. The app is also designed to provide delivery companies access to logistics data that they can use to improve their efficiencies.

My Size Inc (NASDAQ:MYSZ) stock was up by 20% in Wednesday trading session ending the day at $1.80 a share.

I have no positions in any of the stocks mentioned, and have no plans to initiate any positions within the next 72 hours. All information, including any data, is provided without any guarantees of accuracy.

Don’t miss out! Stay informed on $MYSZ and receive breaking news on other hot stocks by signing up for our free newsletter!

About the author: James Marion is a University of Houston student studying Business with a concentration in Finance. James has interned with several investment professionals and hopes to pursue a career as a professional stock analyst after graduation.