TiVo Corp (NASDAQ:TIVO)
TiVo Corp (NASDAQ:TIVO) has announced that Frontier Communications Corporation has signed a product license agreement and renewal of intellectual property license agreement. TiVo Corporation is a leading audience insight and entertainment technology company while Frontier Communications Corporation is one of the leading service providers in the United States.
According to the terms of the agreement, TiVo Corp (NASDAQ:TIVO) will become the exclusive provider of advertising services for all national advertising campaigns using Frontier Communications’ guide to interactive programming. TiVo will also license Frontier its intellectual property portfolios. Under TiVo Advertising, all advertising campaigns will be geared at harnessing maximum viewership and will be delivered to all Frontier subscribers in several high-end markets like Texas, California, and Florida.
As one of the leading provider of pay-TV in the U.S., Frontier Communications offers a portfolio of services to its customers including satellite video, voice, video, wireless Internet data, data security solutions, and business and home-based communication.
“Our relationship with Frontier is further testimony to how pay-TV providers use TiVo’s intellectual property and solutions to reach consumers in more innovative ways,” said Samir Armaly, executive vice president, intellectual property and licensing, Rovi Corporation, a TiVo company.
TiVo Corp (NASDAQ:TIVO) offers in-program, guide ads meant to convey unique experiences to its subscribers. The guides feature several ad options like recording reminders, tune-in promotions as well as “watch now” for video-on-demand (VOD). The company opens more revenue streams for service providers as well as offering easier and faster access to interesting content.
TiVo companies have several decades invested in research and development and offer some of the most unique and valuable intellectual property in the entertainment and media industry.
In yet another announcement, TiVo Corp (NASDAQ:TIVO) says Cable Onda has agreed to increase its offerings and will soon roll out the lasted TiVo Gateway DVR solution to its customers. Cable Onda is one of the leading providers of television services in Panama as well as a long-term partner of TiVo.
By using the TiVo Gateway DVR customers will have an open access to TiVo’s multi-room solution which complement and support Cable Onda’s TV offerings with over-the-top content. Among the content shared include YouTube, Netflix plus several additional apps. Existing customers will be able to upgrade and access a Cable Onda’s TV offerings, Discovery Dashboard, as well as a video on demand (VOD).
TiVo Corp (NASDAQ:TIVO) gained 14.02% in the previous trading session to close at $18.70 on a volume of 3.53 million shares.
I have no positions in any of the stocks mentioned, and have no plans to initiate any positions within the next 72 hours. All information, including any data, is provided without any guarantees of accuracy.
About the author: James Marion is a University of Houston student studying Business with a concentration in Finance.